Membership includes
Pricing
We’ve worked to make all aspects of the Dental Entrepreneur Program – from content and materials to scheduling and pricing – relevant and accessible for all dentists, whether you’re just starting out or have been practicing for some time. Pricing includes all events and materials – no extra costs. Installment plans are available, as well as a 10% discount for WDA members and MUSoD graduates. (Sorry, there’s no double discount for dentists who happen to be both!)
Regular price
$2,653* ($221/month)
WDA member/MUSoD graduate
$2,388* ($199/month)
*ALSO: Receive a 5% discount for paying in full. If you’re a WDA member or MUSoD grad, that makes for a total discount of 15%!"
“Cancellation/Refund Policy: 30 days after written notice.”
September- LIVE at ACT - “Creating Freedom in Your Practice and Your Life” - The foundational concepts of being an effective leader and creating the practice you always envisioned.
This is an in person lecture at ACT Education Center in Milwaukee, WI.
Date: Friday, Sept. 23, 2022
Time: 9 a.m. to 3 p.m.
Topics: Leadership Mindset required to successful dental leadership, Practice Management Concepts 101, How to embrace the power Habits, Vision, Core Purpose, Core Values.
Speaker(s): Kirk Behrendt and Dr. Barrett Straub.
Objectives:
- Leadership Mindset required for success.
- Study the leadership habits that get you results.
- How to develop your Core Values and use them to guide behavior the rest of your career.
- Learn how to develop your Vision and Core Purpose and how to use them to guide strategic decisions in your practice.
October - Virtual Office Hour
Date: Wednesday, Oct. 26, 2022
Time: 6 to 7 p.m
Objectives: This program is action oriented. Members are encouraged to work on the tools provided and concepts discussed. Office Hours provides the opportunity to meet, review our learning, take a deeper dive on any of the previously introduced tools, and work through challenges together. In office hours we harness the power of our shared learning the collective wisdom of the group.
Speaker(s):Kirk Behrendt and Dr. Barrett Straub.
November -Virtual - Human Resources 101 for the Dental Practice.
Date: Wednesday, Nov. 9, 2022
Time: 6 to 7:30 p.m.
Topics: HR for your Dental Practice, Employee Manual
Guest Speaker: Robyn Reis, Bent Ericksen & Associates.
Objectives:
- Learn from one of dentistry’s top human resources professionals on HR best practices to incorporate in your practice.
December - Virtual - “Target Your Marketing to Find Your Perfect Patients."
Date: Wednesday, Dec. 14, 2022
Time: 6 to 7:30 p.m.
Topic: Marketing your practice.
Guest Speaker: Xana Winans, Golden Proportions Dental Marketing.
Objectives:
- Study the foundations of marketing a dental practice.
- Learn how to identify your avatar dental patient
- Consider strategies for attracting more avatar patients to your practice.
January - LIVE at ACT - “Effective Communication in the Dental Practice.” The communications strategies for communicating with your patients AND your team that result in a profitable business and a healthy team culture.
This is an in person lecture at ACT Education Center in Milwaukee, WI.
Date: Friday, January 6, 2023
Time: 9 a.m. to 3 p.m.
Speaker(s): Kirk Behrendt and Dr. Barrett Straub.
Objectives:
- Learn how to incorporate Patient Handoffs into your daily operations.
- Study the neurobiology of open-ended questions and how to use them to create curiosity with your patients and change how you lead your team.
- Walk through ACT Dental’s Communication Rhythm and implement it to gain extreme clarity among your team for the rest of your career.
February - Virtual Office Hour
Date: Feb. 15, 2023
Time: 6 to 7 p.m.
Objectives: This program is action oriented. Members are encouraged to work on the tools provided and concepts discussed. Office Hours provides the opportunity to meet, review our learning, take a deeper dive on any of the previously introduced tools, and work through challenges together. In office hours we harness the power of our shared learning the collective wisdom of the group.
Speaker(s): Kirk Behrendt and Dr. Barrett Straub.
March - Virtual – Dental Industry Update
Date: Wednesday, March 8, 2023
Time: 6 to 7:30 p.m.
Topic: WDA Update - The latest report on the dental industry, organized dentistry, and government affairs.
Speaker(s): Mr. Mark Paget, Executive Director of WDA
April - April - Virtual - “Where Did All the Money Go?” Follow the money by learning how to properly interpret your financial reports and calculate your “True Profit.”
Date: Wednesday, April 5, 2023
Time: 6 to 7:30 p.m.
Speaker(s): Dr. Barrett Straub
Objectives:
- Learn how to calculate overhead.
- Learn the basics of the Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.
- Introduction to the Profit First Methodology
- Learn the steps required to calculate your True Profit or the amount you actually get to take home.
May - Virtual Office Hour
Date: Monday, May 15, 2023
Time: 6 to 7 p.m.
Objectives: This program is action oriented. Members are encouraged to work on the tools provided and concepts discussed. Office Hours provides the opportunity to meet, review our learning, take a deeper dive on any of the previously introduced tools, and work through challenges together. In office hours we harness the power of our shared learning the collective wisdom of the group.
Speaker(s):Kirk Behrendt and Dr. Barrett Straub.
June - LIVE at ACT - Turn your Front Desk into a Profit Generating Machine and Strategic Planning - Pulling it all together.
This is an in person lecture at ACT Education Center in Milwaukee, WI.
Date: Friday, June 2, 2023
Time: 9 a.m. to 3 p.m.
Speaker(s): Kirk Behrendt and Dr. Barrett Straub.
Objectives:
- Study the front desk systems that top performing practices use to generate profit.
- Study best practices in the New Patient Experience.
- Financial Arrangements that lead to acceptance.
- The ACT Operating System - how to use it to set goals, make decisions, and guide every team meeting for the rest of your career.
July – August
No sessions – Summer Break
How can I sign up?


Marquette University School of Dentistry is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing education. ADA CERP does not approve or endorse individual activities or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Marquette University School of Dentistry designates this activity for up to 27 continuing education credits.
This continuing education activity has been planned and implemented in accordance with the standards of the ADA Continuing Education Recognition Program (ADA CERP)through joint efforts between Marquette University School of Dentistry, Wisconsin Dental Association and ACT Dental